Platform connects startups and high-growth companies with AI marketing professionals amid widespread talent shortage
Sydney, Australia – 11 September, 2025 – Zavops, an online platform that connects businesses with marketing professionals, is addressing the growing skills gap in AI marketing by providing startups and high-growth companies access to AI-trained marketing specialists through fractional hiring models and global talent sourcing.
Recent industry data indicates that 80% of Chief Marketing Officers express concern about the AI skills gap, while 97 million specialists are anticipated to be needed in the AI industry by 2025. Despite this demand, 69.1% of marketers reported incorporating AI into their marketing strategies in 2024, representing an increase from 61.4% in the previous year.
The talent shortage has created significant challenges for companies seeking to implement AI-driven marketing strategies. 68% of companies face a moderate to extreme AI talent shortage, while growth in the supply of AI talent appears to lag growth in demand across AI software sectors.
“The demand for AI marketing expertise significantly exceeds the available talent pool,” said Rohaan Kaul, Founder of Zavops. “Companies require specialists who understand both traditional marketing principles and AI implementation, but these professionals are scarce in traditional hiring markets.”
Market Demand and Supply Gap
The AI marketing sector demonstrates substantial growth in adoption rates. 85.84% of marketing professionals indicate plans to increase their use of AI technologies in the next 2-3 years, while 88% of marketers currently use AI in their day-to-day roles. However, unemployment rates for marketing specialists remain at 2.4%, below the national average of 4.2%, indicating tight labor market conditions.
The skills gap extends beyond basic AI knowledge to specialized applications. Channel-specific skills such as SEO, performance marketing and social media scored below 25% in importance rankings as companies prioritize strategic AI implementation over traditional marketing tactics.
Zavops’ Response to Market Conditions
Zavops operates a platform connecting businesses with AI-trained marketing professionals across disciplines including SEO, PPC, email marketing, content creation, and social media management. The company offers three engagement models: freelancer services starting at $18 per hour, dedicated resources starting at $16 per hour with 40-hour minimums, and team subscriptions with 100-hour minimum commitments.
The platform’s global talent sourcing model enables companies to access AI marketing specialists regardless of geographic constraints. All professionals complete AI training programs and sign non-disclosure agreements before client engagement.
“Traditional hiring processes cannot keep pace with the demand for AI marketing expertise,” Kaul noted. “Fractional hiring models allow companies to access specialized knowledge without the extended timelines and costs associated with permanent recruitment.”
Industry Context
53% of surveyed executives report regularly using generative AI at work, compared with 44% of midlevel managers, indicating leadership-level adoption of AI technologies. The percentage of organizations citing ‘lack of clear strategy for using these technologies’ as a challenge dropped from 47% in 2023 to 29% by the end of 2024, suggesting improved strategic clarity despite talent constraints.
The talent shortage affects multiple sectors, with half of respondents whose organizations use AI saying their employers will need more data scientists than they currently have. This demand extends to marketing-specific AI applications as companies integrate artificial intelligence into customer acquisition and retention strategies.
Platform Operations
Zavops processes client requirements through consultation processes and reports connecting businesses with recommended professionals within 48 hours. The platform includes trial periods for engagements and offers replacement matching for initial connections that do not meet requirements.
The company’s expansion into AI marketing specialist matching represents a response to documented market demands as organizations implement artificial intelligence technologies across marketing functions.
About Zavops
Founded by Rohaan Kaul and based in New South Wales, Australia, Zavops operates a platform connecting businesses with marketing professionals. The company specializes in matching startups and high-growth companies with specialists across digital marketing disciplines through flexible engagement models including fractional hiring arrangements.
For more information about Zavops, visit zavops.com.
Media Contact
Organization: Zavops Pty Ltd
Contact Person: Rohaan Kaul
Website: https://zavops.com
Email: Send Email
Contact Number: +61282792715
Address:2-4 Lodge Street
City: Hornsby
State: NSW
Country:Australia
Release id:33399
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