Norway, 30th Jun 2026 – International entrepreneur and founder Solli Rothschild believes that the next decade of cross-border investing will be shaped less by marketing promises and more by transparency, operational expertise, and measurable execution.
After years of working with property investments and market opportunities across Cyprus, Bulgaria, Greece, Montenegro, France, Monaco, and the United Arab Emirates, Rothschild argues that investors are becoming increasingly selective about where they allocate capital and whom they trust to manage it.
«”Investors today ask different questions than they did ten years ago,” Rothschild said. “They want to understand how projects are selected, how risks are assessed, and whether the people presenting opportunities have real operational experience in those markets.”»
According to Rothschild, geopolitical developments over the past several years have accelerated this shift. Rather than concentrating capital in a single jurisdiction, many international investors are evaluating diversified regional strategies while paying closer attention to political stability, tourism trends, infrastructure investment, and local market fundamentals.
Is Dubai Entering a New Phase?
One of the questions Rothschild believes deserves greater discussion is the future direction of Dubai’s property market.
Dubai has experienced significant growth over recent years and continues to attract international investors. However, she suggests that changing geopolitical conditions and evolving investor sentiment may create a period in which buyers become more selective and developers increasingly compete through flexibility, service, and long-term value rather than headline price growth alone.
«”Dubai remains one of the world’s most dynamic real estate markets. The discussion today is not whether Dubai will remain important, but how the market evolves as global investors reassess risk, liquidity, and long-term strategy.”»
Rothschild notes that opinions differ widely on whether the coming years will present opportunities in the primary market, the secondary market, or entirely different regions. Rather than promoting certainty, she encourages open discussion supported by data and local expertise.
Emerging Regional Markets
Beyond the Gulf region, Rothschild believes several Mediterranean and Southeastern European markets continue attracting attention from investors seeking long-term opportunities.
Among the locations she highlights for continued observation are:
– Larnaca, Cyprus
– Burgas, Bulgaria
– Thessaloniki, Greece
– Budva, Montenegro
Each market offers a different combination of tourism, infrastructure development, relocation demand, and rental dynamics, making careful market analysis essential before committing capital.
Transparency Before Promotion
Rothschild argues that one of the largest changes occurring within international advisory is the growing demand for transparency.
Rather than relying solely on projected returns, she believes investors increasingly expect detailed explanations regarding project selection, operational management, jurisdictional considerations, and long-term strategy.
«”The future belongs to businesses willing to explain not only the opportunities but also the risks. Transparency creates confidence, and confidence is ultimately more valuable than marketing.”»
She believes this evolution is reshaping advisory businesses, founder-led platforms, and international investment discussions alike.
As debate continues around global capital flows, changing geopolitical conditions, and emerging real estate markets, Rothschild expects investors, developers, and advisory firms to place greater emphasis on operational credibility and long-term alignment.
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About Solli Rothschild
Solli Rothschild is an international founder focused on advisory services, digital identity, cross-border investment strategy, and international real estate operations. Her work centers on transparent market analysis, founder positioning, and long-term strategic development across multiple jurisdictions.
Media Contact
Organization: Rothschild Media Office
Contact Person: Ava Lindberg
Website: https://www.SolliRothschild.com
Email: Send Email
Contact Number: +4721988862
Country:Norway
Release id:46580
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